Good Measure is a boutique production & casting agency based in Brooklyn, founded by Mercedes Mimran.

Born and raised in Toronto, Canada, Mercedes always had an interest in fashion & photography. For college, Mercedes studied at Parsons the New School for Design, receiving a Bachelors of Business Administration in the Design + Management Program there. While studying, Mercedes interned for a few fashion brands, learning the nuances of the industry. 

Mercedes started Good Measure in 2014.

Her past and present clients include: Fanta, Google, Starbucks, The Outset, Corona, Charmin, Barilla, HydroSilk, PayPal, Venmo, Casper, NARS, Rebecca Minkoff, Keds, Classpass, Glam Squad, Lola Organics, Outdoor Voices, Reese Witherspoon’s Draper James, Derek Lam, Proenza Schouler, Numero Paris, Icon Magazine, Galore Magazine, Covergirl, Becca Cosmetics and Hourglass Cosmetics, to name a few. 

Mercedes has always been an advocate for body positive and inclusive casting on the various campaigns she’s worked on. The teams she assembles work as a harmonious family of creativity — supportive and non-competitive. On set, her ethos is prominent - productivity & good vibes only.